Sword and the Script
AUGUST 26, 2014
That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. The noise is deafening, and usually at a trade show, there’s one vendor announcement that sweeps attention because it defies expectations.
Solo PR Pro
NOVEMBER 6, 2018
Will they pay you by check, bank transfer or credit card? Check in with the billing contact to introduce yourself and confirm how you should invoice. You will also want to determine if there are any upcoming events such as trade shows, speaking engagements, or media interviews. How often will you meet with the client?
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Sword and the Script
FEBRUARY 14, 2017
Too many corporate blogs skip the subscription mechanisms, which a little bit like forgoing the benefits of compound interest in a bank savings account. Naturally, we want to have measures that show a more direct impact on marketing and the business. Email is the original owned media platform and still the first and only killer app.
Sword and the Script
JANUARY 9, 2018
How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. If you just show up and dump links, you’ll probably be ignored, or even removed from the group. In other words, you have to make some deposits into a bank account before you try to make a withdrawal.
Sword and the Script
DECEMBER 15, 2020
Those with video-heavy or text-heavy distribution channels will want to look at how to add podcasts to their content strategy, as well as using podcasts to repurpose material into different languages, such as Spanish and Mandarin, to broaden their reach. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.
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