Stephen Waddington

OCTOBER 18, 2018

This might include Bank Holidays and Easter, political events such as a budget or election, and notable dates such as Mothers’ and Fathers’ Day. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. It’s an approach rooted in PRs and listening to the local environment.

Tools 203

Tools Web Banking Wikipedia 203

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. It appeared to have a strong banking and finance category, which fit this release nicely, so I pulled out my fifty bucks.

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. It appeared to have a strong banking and finance category, which fit this release nicely, so I pulled out my fifty bucks.

Engineering 100

Engineering Newspapers Google Banking 100

Buzzstream

OCTOBER 17, 2018

We also heard this idea reflected back in some feedback from an editor at a regional newspaper: . “ I took a quick look at the story and would be interested in doing a local story that uses some or all of your graphics and data. A quick Google search for “best holiday gift guide” churns out 473,000,000 results. Nonexistent.

Pitching 105

Pitching Viral Data Content Marketing 105

Waxing UnLyrical

OCTOBER 10, 2012

Newspapers and other media have become inured to my frequent “letter to the editor” assaults, most of the time wisely choosing to ignore my comments on ethical misbehavior and/or lack of transparency in governmental or business affairs. (I What’s really in that liquid that’s seeping into the local water supply? (My

Publicity 92

Publicity Ethics Nonprofit Local 92

Contently - Strategy

OCTOBER 1, 2018

The newspaper industry learned this the hard way. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published.

Marketing 111

Marketing Google Newspapers Print 111