Communications Conversations

AUGUST 3, 2021

It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. When they asked marketers, unsurprisingly, the top answers were engagement and content-based. Three of the top four answers hone in on content marketing or engagement. Almost the opposite.

Customer Service 205

Customer Service Social Media Marketing Media 205

Communications Conversations

AUGUST 3, 2021

It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. When they asked marketers, unsurprisingly, the top answers were engagement and content-based. Three of the top four answers hone in on content marketing or engagement. Almost the opposite.

Customer Service 158

Customer Service Social Media Marketing Media 158

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. Bank on Social for SEO & PR. Social media has always been recognized as a strong customer service facilitator.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 19) Movie franchise approach to content marketing outpaces the newsroom model. More content marketers will get frequency right.

Social Media 96

Social Media Marketing Media Creativity 96

Prohibition

AUGUST 4, 2021

Reputation management involves combining social media marketing, review management, content marketing, search engine optimisation, and public relations strategies to promote and protect your online image. As soon as negative information about a brand is shared on the Internet, its customers can lose faith in it.

Reputation 62

Reputation Company Engineering Banking 62