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Sword and the Script
DECEMBER 20, 2022
“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.
Sword and the Script
DECEMBER 11, 2018
This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Facebook will be used more as a mass marketing tool, like a television station. More content marketers will get frequency right.
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