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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52
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Ethics and Accountability in Public Relations are Non-Negotiable

Waxing UnLyrical

I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations. Ethics,” in a nutshell, is about doing the right thing. . Because ethics and accountability in public relations are non-negotiable. But apparently that doesn’t play well on television.

Ethics 78
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Financial Stardumb?  Celebrities Endorsing Investments

Mindful Marketing

That’s why there are crowds of royal watchers and television shows like Basketball Wives. Before entering higher education, he was a senior vice president of corporate strategy & development for Citizen’s Financial Group and a director of investment banking at Stifel Financial Corp.

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Fighting Ugly and Inviting Media and Public Backlash

Reputation Specialist Michael Toebe

Playing dirty, disregarding ethics and the long-term value of relationships is, well, foolish and reckless. Disney piled on by saying Johansson has been paid $20 million for “Black Widow” and has the ability to earn more, as if that is the point of ethics and contention. Yet, apparently, not everyone has received that memo.

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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

It is a real pleasure for me to introduce to you the President of the World Communication Forum Association, the Bulgarian journalist, businessman, diplomat, and PR expert Maxim Behar. Media drives the communication between people around the world. Maxim: I don't believe there is your way of communicating and our way of communicating.

Hotels 64
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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Facebook will be used more as a mass marketing tool, like a television station.

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Professional Curiosity Doesn’t ‘Kill Cats’

Waxing UnLyrical

To drill down even further, I call it “curiosity,” and it often leads to wonderfully innovative things like light bulbs, Post-it notes, and Velcro… along with radio, television, movies, and all sorts of “gotta have” stuff. Communication Guest Posts Kirk Hazlett Public Relations creativity critical thinking curiosity pr'