Around the Clock Ethics

Solo PR Pro

Why it's important to make ethical behavior more than what you do at work but who you are all the time. This study validates the importance of not simply “towing the line” for professional purposes but also integrating ethics into our overall conduct. Through this lens, the PRSA Code of Ethics can serve as a valuable reference point for helping PR professionals to behave ethically inside, as well as outside, of their work environments. Living the Life ethical behavio

Bringing Your Whole Self to Ethical Behavior


This study validates the importance of not simply “towing the line” for professional purposes but also integrating ethics into our overall conduct. Through this lens, the PRSA Code of Ethics can serve as a valuable reference point for helping PR professionals to behave ethically inside, as well as outside, of their work environments. Professional communicators are in a unique position to drive trust in organizations and support creating ethical cultures in the workplace.

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Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. banks have significantly rebounded from the 2008 financial shock.

PR Ethics … “You CAN Handle the Truth”

Waxing UnLyrical

It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge. Public relations is just that … open and honest communication with those publics who turn to us for advice, guidance, simple “do’s and don’ts.” Guest Post by Kirk Hazlett.

PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. When I asked HSBC whether the bank had complained about Wilson’s article, or played any role in the decision to remove it, the bank declined to comment.

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Web Ad Blocking – is it Ethical?


Is ad-blocking ethical? They also legitimately (in my view) object to the fact that that Web ads collect information about users that is then communicated back to publishers and advertisers without their knowledge nor consent. The PRSA code of ethics states that: “protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society.”.

R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”


The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. Someone violated business ethics and did not want the public to fully understand what happened. Corporate Communications

Ethics 103

5 crisis communications lessons from horror movies

PR Daily

Dancing around a few ethical boundaries here and there, or twisting the law will eventually catch up to you. Now the company faces a huge blow to its image, as well as its bank account. There will be “High Tension,” but a communication plan must be executed within 24-48 hours of the crisis onset. Company officials should communicate with key publics what happened and what the company is doing to solve the problem.

CEO reputation and PR: How online challenges have intensified brand risk

Media Bullseye

A recent article in the Harvard Business Review examined the increasing likelihood that CEOs who have ethical lapses will be dismissed. Titled “CEOs Are Getting Fired for Ethical Lapses More Than They Used To,” the piece references a PwC Strategy& CEO Success study that was covered in a May 2017 issue of Strategy + Business. The study found that there has been a notable increase in the number of CEO dismissals because of ethical indiscretions.

Good PR a challenge for those making money while doing good

Media Bullseye

Not long ago, I listened to a piece on Radio Lab about the business behind blood banks, which made me think deeply about how altruistic organizations—particularly ones that need to function as businesses—have an extensively challenging PR task. Collection and transportation cost money, personnel and equipment cost money, and therefore covering expenses is necessary for blood banks to operate. Communications requires a balancing act. Ethics Public Relations Feature

The Power of You

Waxing UnLyrical

I try really hard not to get political in my blog posts, emails, and other public facing/professional communications. I will, however, say this, as it is germane to what we do for a living: As professional communicators, I truly believe it is our moral obligation to support and facilitate the processes by which people communicate freely and without fear. Ethics lift off social pr

“Your Cheatin’ Heart”: Why Transparency Should Matter

Waxing UnLyrical

I frequently voice my opinion on behalf of the Public Relations Society of America (PRSA) on ethics, in particular on the issue of “transparency.”. PRSA’s Code of Ethics presents clear guidelines on the ethical considerations that public relations professionals should embrace when representing clients or employers. I might not agree ethically or morally with that individual’s actions, and I might speak out publicly and vociferously against that individual’s choices.

Perception, Reality, and Public Relations

Waxing UnLyrical

Newspapers and other media have become inured to my frequent “letter to the editor” assaults, most of the time wisely choosing to ignore my comments on ethical misbehavior and/or lack of transparency in governmental or business affairs. Our challenge as communicators is to do just that… communicate. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

Why you should care: As Facebook and other social media platforms grapple with data-sharing regulations and privacy concerns, PR and marketing pros should adjust their strategies now to make sure that data-gathering methods along with their use are both legal and ethical.

30 jobs in the PR and marketing world

PR Daily

A strong work ethic is essential for attaining this sense of accomplishment and advancing in your career. RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ]. Here are a few choice openings in cities that made the list: Alaska Pacific Bank seeks a marketing specialist in Anchorage. Employee communications director—Robert Half (California). Director of strategic communications—Southern Methodist University.

What we are missing about Deepfakes and Fake News in 2020?

Waxing UnLyrical

This is serious, but as communicators we need to be ready for them to turn their attention from ID fraud and political fraud to business and activist fraud. This also means people are going to be increasingly skeptical of any images we create and share as communicators.

PR Advice For CEOs Under Fire

ImPRessions - Crenshaw Communications

In a statement before his testimony in front of the Senate Banking Committee, Wells Fargo CEO John Stumpf did what reputation experts generally counsel clients to do in the case of a breach of public trust. First, it was eclipsed by a fire-and-brimstone invective from Elizabeth Warren, who demand that he resign and called for jail sentences for senior executives who cross ethical lines. The learning for communicators is a simple one: public perception counts.

WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

When sharing news about a leadership change, how can communicators frame the move to preserve trust and bolster stakeholder confidence? Reports have surfaced that the bank did not fully vet the finances of WeWork’s founder, Adam Neumann, who was using money raised for the company on personal expenses and investments. Wall Street banks might never learn that some prizes aren’t worth the cost, but other organizations can learn from their example.

30 jobs in the PR and marketing world

PR Daily

Here are communications jobs in each of the top five states: The Army National Guard is looking for a public affairs specialist in Bismarck, North Dakota. GCI seeks a marketing and communications content manager in Anchorage, Alaska. The Alzheimer’s Association is on the lookout for a communications specialist in Austin, Texas. The University of Nebraska-Lincoln is in need of a communications director in Lincoln, Nebraska. Communications manager—Belk (North Carolina).

Top 10 organizations with outstanding CSR efforts

PR Daily

A recent Cone Communications poll. Bank of America. RELATED: Attend the Corporate Communicators Conference, and receive practical training for internal communications, PR and writing. ]. Ethics (38 percent). Consumers value corporate social responsibility. reported that 87 percent of consumers will buy a product from a company because it supported a cause that was important to them. Which organizations are excelling at their efforts?

Public Relations: The Two Sides of Information Access

Waxing UnLyrical

The power lay in the ability of friends, family, loved ones and casual acquaintances from every corner of the earth to connect, comfort, and console each other each time new information was communicated about the unfolding events. This realization got me thinking about our responsibilities as public relations professionals to communicate…to provide advice and counsel…to clients or employers so that they might better inform their many stakeholders. We know the power of communication.

4 Reputation Threats Organizations Should Monitor in 2020


As AI continues to change the nature of work and how people shop, bank and travel, the magnitude of risk it poses is growing.

10 books every PR pro should read

PR Daily

Spin Sucks: Communication and Reputation Management in the Digital Age " by Gini Dietrich. Our digital world creates a whole new set of rules for professional communicators. Adapting quickly and learning continually are essential to a successful PR career.

Professional Curiosity Doesn’t ‘Kill Cats’

Waxing UnLyrical

As a PR professional, I refer often to the PRSA Code of Ethics ‘ statement on “Expertise” which says: “ We acquire and responsibly use specialized knowledge and experience. Author information Kirk Hazlett Professor at Curry College Kirk Hazlett, APR, Fellow PRSA, holds the position of Associate Professor, Communication/Public Relations, at Curry College; he is also Lecturer in Communications, at Regis College.

“Walk the Walk; Talk the Talk” – Thoughts on Teaching

Waxing UnLyrical

Now, a gazillion years later, I’m at Curry College heading our Communication Department ’s Public Relations Concentration and introducing young men and women to the profession that was my own career for longer than some of their parents have been alive. Author information Kirk Hazlett Professor at Curry College Kirk Hazlett, APR, Fellow PRSA, holds the position of Associate Professor, Communication/ Public Relations, at Curry College.

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. Bank (nominated by Monica Wiant).

Public Relations: It’s Called A ‘Profession’ For A Reason

Waxing UnLyrical

I spend a lot of time in my “Principles of Public Relations” class at Curry College introducing my undergrad Communication students to “my world” and the “R.A.C.E.” formula which defines the process of effective PR planning and programming as comprising research , action , communication , and evaluation. Then you actually have to do what you say you are going to do (“communication”).

10 books every PR pro should read

PR Daily

“ Spin Sucks: Communication and Reputation Management in the Digital Age ” by Gini Dietrich. Known throughout the industry for running one of the most popular PR blogs in the world (and one of our favorites ), Gini Dietrich has collected all of the cutting-edge tips and tools for effective and ethical communications she’s learned into an actionable guide for business leaders and PR pros.

Preying on Older People

Mindful Marketing

On the opposite, or right, end of the continuum are examples like this one: Your bank calls to ask if you’d be interested in a home equity loan or a great rate on a certificate of deposit, etc. You may or may not appreciate such calls, but you do know your bank is a legitimate business that can follow through fairly on its offerings.

Which sectors will be hot or not in technology PR in 2017?

PR in High Definition

We’ve seen a cornucopia of retail banking, investment and information services spring up in the last few years and many of them have been hugely successful. These kinds of companies will have a virtuous effect on other, more established companies, showing traditional retail banks and investment companies how to do business better. Unfortunately, whilst fintech is lauded as a sector, it also poses a challenge to communications professionals. “What’s hot for you right now?”

Chatbots as a public relations tool: proceed with caution

Stephen Waddington

Also in crisis communication. Answers simple requests for transaction information such as environmental data, transport information, or personal records such as a bank balance. It raises a significant ethical dimension. Chatbots are hot but where and how are they being deployed? Facebook launched a chatbot platform for its Messenger application last year. More than 1.3 billion people use Messenger so inevitably the market got hot.

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Teamwork Is a Contact Sport

Waxing UnLyrical

The modern-day work environment doesn’t do a whole lot to help the situation either , especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms. I also try to instill the “we’re a team” ethic in my PR Concentration students at Curry College , all of whom came of age in the “social” era…or should we say “ anti -social” era??? We’ve all heard the old… very old…saying, “There is no ‘I’ in team.”

Journalist Spotlight: Finance and Investment Writer Lou Carlozo

Beyond PR

PR Newswire’s audience team regularly interviews journalists who use ProfNet for their insights on how PR professionals and experts can improve communications and earn more media pickup. . In this Journalist Spotlight Q&A, Director of Audience Website Operations Maria Perez spoke with Lou Carlozo ( @LouCarlozo63 ), managing editor at BAI , a nonprofit organization that works within the banking and financial services industry. .

Tokyo 2020 grapples with Olympic bid allegations

PR Daily

The payment, sent from a Japanese bank, was marked “Tokyo 2020 Olympic Game bid.” An IOC spokesman told The Guardian that its chief ethics and compliance officer has been communicating with French magistrates and the organization is a civil party to the justice procedure, but refused to elaborate: The IOC’s chief ethics and compliance officer will continue to be in contact with all interested parties to clarify any alleged improper conduct.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. In line with the tenor of our time, we’ll see more campaigns that are bold and controversial, to cut through the clutter of a noisy marketplace.”. – Deni Kasrel | The Communications Strategist. 15) Ethics in PR revisited.

PR can do only so much; reputation management goes far deeper

PR Daily

Bank customers were notified about fraudulent accounts set up in their names expressly to ensure that executives and managers reached their sales quotas (Wells Fargo). an international communications consultancy. Communicate from the very beginning. Crisis communications practitioners used to refer to the “golden hour” after a crisis, the window during which companies could prepare and respond. So, operate an ethically managed, well-intentioned organization.

How Many PR pros Does it Take to Change a Lightbulb?

Waxing UnLyrical

Because it is a FACT that most PR pros are good, ethical people, trying to do their best by their clients and companies. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. When I keynote, I often kick off with a joke. And the punch line to this one – how many PR people does it take to change a lightbulb? – usually gets a big laugh.

Financial CHOICE Act of 2017 Act Brings Change to Dodd-Frank Disclosure Requirements

Beyond PR

The banking “too-big-to-fail” (Volcker Rule) regulatory points captured the main interest of many Wall Street and political pundits, however the new bill covers several important changes affecting corporate governance and SEC reporting and disclosure requirements. Their code of ethics. Smith is Director of Marketing and Shareholder Communications at Cison / PR Newswire

10 harsh truths about working in PR

PR Daily

Your internships sometimes turn into fantastic job opportunities, but don’t bank on it. Make sure you always stand your ground and what you believe in, especially if you hope to have a subsequent position with a certain company that does represent authenticity and ethical standards. Ultimately, there is so much PR has offered me, and my passion for it drives me onward—as it does for many communicators.

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30 jobs in the PR and marketing world

PR Daily

Do they lack communication prowess? Along with their wide-eyed optimism and determined work ethic, they’re always on the hunt for “the next best thing.” Assistant director of communications— Central Michigan University (Michigan). Public relations director— The Provident Bank (New Jersey). Marketing and communications representative— Critical Mass Global (Georgia). Communications and marketing manager— New London Public Schools (Connecticut).