Shift Communications
AUGUST 2, 2022
At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Enter DEI language.
Rock the Status Quo
NOVEMBER 12, 2014
It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media.
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Waxing UnLyrical
DECEMBER 4, 2018
Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. Dawn has experience in both B2B and B2C communications in various sectors, such as government, nonprofits, financial, real estate and manufacturing.
The Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016. Bazaarvoice).
The Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016. Bazaarvoice).
Sword and the Script
OCTOBER 16, 2018
I get that it can be a nightmare and very time consuming but it’s worse to encounter technology limitations once started because of the lack of attention. If you weren’t doing what you do now you’d be …real estate or finance. 4) What are some things these marketing automation tools can do that you think marketers overlook?
Waxing UnLyrical
MAY 27, 2016
We all know visual content is consumed faster and shared more often than text. Her expertise encompasses public affairs, media relations, social media and digital communications in both B2B and B2C communications in various sectors, such as government affairs, nonprofits, real estate and industrial manufacturing.
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