Sword and the Script

DECEMBER 21, 2021

PR grows more in demand. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. The accounts are a mix of individual users/people, as well as brands. Who’s the most verbose? Does Tweet Length Mean Anything for Engagement?

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

MARCH 7, 2016

We’ve tested our model against many different companies and industries, from B2C consumer goods to IT security firms. With a B2C SaaS client, our model helped plan their budget for the year based on performance metrics using analytics data and marketing automation data.

Google 60

Google B2C Analytics Data 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157