Shift Communications

DECEMBER 12, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Analysis Data B2C 60

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Outdoors and environmentalists have crossed the average of 140 characters, taking greater advantage of the space. Who’s the most verbose?

B2C 103

B2C Airlines Pharmaceuticals Banking 103

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

MARCH 7, 2016

We’ve tested our model against many different companies and industries, from B2C consumer goods to IT security firms. With a B2C SaaS client, our model helped plan their budget for the year based on performance metrics using analytics data and marketing automation data.

Google 60

Google B2C Analytics Data 60

Shift Communications

JANUARY 26, 2016

Social media analysis has become a common request for clients on both B2B and B2C teams here at SHIFT. This way, you can adjust which tools and strategies you are using and provide optimal results all year long. Content is Key.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157