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Developing your content strategy to become a trusted expert

Onclusive

Welcome back to our blog series about earned media strategy and measurement! One Onclusive customer that does this really well is Edmunds, who uses their in-house team of automotive experts as a credible resource to the media by consistently sharing objective car-shopping information and advice. Elizabeth Barrett. VP Research, Gartner.

Strategy 418
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7 newsroom features that increase journalists? engagement

Presspage

Nevin used to work at Car and Driver magazine, so he is familiar with the needs of automotive journalists. Have you made it easy to find the news that reporters most often seek from your site, such as executive bios or content supporting major product launches? Such sites can be hits with fans, as well. ” 7.

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How Your News Release Can Help the Media Do Their Job

Cision

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. PR Newswire’s editorial specialists categorize every release that we send by industry and subject matter (automotive, earnings, acquisitions, etc.).

Media 210
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MediaPulse | A Weekly Media Round-Up

Cision

Scooptastic: Check out some of Cision Blog ‘s top scoops for this week, including new additions like Beth Stebner at StyleCaster; Jordan Golson at The Verge; and Michael Dean at The Real; as well as recent departures such as Paula Risher at The Wall Street Journal; Brittany Risher at Greatist; and John Andrew Prime at The Shreveport Times.

Media 120