NewsWhip

SEPTEMBER 14, 2023

Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either. All in all, not a great month for Nike’s reputation. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

Shift Communications

JANUARY 22, 2018

We’ve broken trust with our stakeholder audiences – investors, customers, employees – by saying or doing the wrong thing. Many social media crises, such as brands saying something inappropriate, stem from failures of integrity. The Covey Trust Matrix. The Trust Matrix demonstrates what constitutes trust.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

David PR Group

OCTOBER 12, 2016

We read about social media slip-ups that impact businesses all the time. An executive inadvertently posts a tweet with confidential information, employees offer-up opinions on controversial subjects and find themselves in hot water, and social media departments inadvertently publish offensive images.

Policies 40

Policies Social Media Handbook Guidelines 40

Reputation Us

AUGUST 18, 2016

There will always be exceptions or opportunities to move beyond pure word-of-mouth (influencer and media relations, social media, etc.) Born out of cattle country in Central Oregon, Les Schwab *is* that tire store where employees run out to greet you and work to meet the customer’s needs not a bottom line.

Apparel 60

Apparel Strategy Customer Service Financial 60

ImPRessions - Crenshaw Communications

APRIL 18, 2018

When embarking on an issues campaign , public relations pros should make it relevant to stakeholders, engage their employees, consider their customers’ values, and be prepared for blowback. That’s great news for the PR teams who support such organizations, but it does warrant a careful approach. Walk the PR talk.

Corporate 213

Corporate Ethics Apparel Journalism 213