Shift Communications

JANUARY 22, 2018

In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. Christopher S.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Agility PR Solutions

NOVEMBER 20, 2019

Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Crisis One Duke University’s rising star freshman basketball player, Zion Williamson, fell during a big game at which President Obama was also in attendance. The post When is crisis a four-letter word?

Crisis 125

Crisis Apparel Sports Crisis Communications 125

Ethical Voices

OCTOBER 16, 2023

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. I started in supply chain operations communications doing internal operations comms for our associates, communicating to them changes in their roles, changes in processes that they do every day, and then in April moved to the press office.

Ethics 80

Ethics Data Crisis Apparel 80

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. PR crisis communications marketing outrage PR crisis' Well then, you’re just not thinking outrageously enough. It’s very easy to do, but will require some steely nerves the first few times you try it.

Company 109

Company Apparel Airlines Crisis Communications 109