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Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. Christopher S.

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Company Bites Journalists…Again

Sword and the Script

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. A few months ago, you couldn’t visit a news format in any medium – in print, broadcast or online – without hearing about a gigantic jet – Malaysia Airlines Boing 777 – that just disappeared over the Pacific.

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