Shift Communications

JANUARY 22, 2018

In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. Many social media crises, such as brands saying something inappropriate, stem from failures of integrity. Christopher S.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Ethical Voices

OCTOBER 16, 2023

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. I started in supply chain operations communications doing internal operations comms for our associates, communicating to them changes in their roles, changes in processes that they do every day, and then in April moved to the press office.

Ethics 80

Ethics Data Crisis Apparel 80

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. It seems a momentary stain on the brand is just what’s in order for that refresh. PR crisis communications marketing outrage PR crisis' Ready for it? Be offensive and distasteful. .

Company 110

Company Apparel Airlines Crisis Communications 110