article thumbnail

How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Lifestyles – > (Arts, Auto Enthusiasts, Business Travelers, Corporate Execs, Coupon Users, Crafts, DIYers, Fashionistas, etc.).

article thumbnail

A Promotion Unlike Any Other

Mindful Marketing

Social media quickly condemned Wayne Player’s “guerilla marketing,” calling the tactic “an embarrassment” and “undignified,” and suggesting he hijacked a special moment to “sneak in a free ad for golf balls.” ” In total, 54 companies can claim they support the PGA.

Apparel 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Barbie dominates August brand coverage

NewsWhip

Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either. It’s worth stepping back and looking at just how much of a cultural event the movie has been. The story originally totaled over 1.4

Brand 78
article thumbnail

5 Ways Your Company Can Make a Social Impact Today

PRSay

I will say that SCOW rocked the promotion of this 5K with a heavy social media push — complete with video support from their team and board members. Gifts for Good is a certified B Corporation with a mission to empower the world to help people and the planet through gift-giving. DonorsChoose.org. Gifts for Good.

Company 156
article thumbnail

3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Truth is: Working in the PR/comms/social world isn’t easy. It’s stressful–reports consistently have PR/comms/social in the top 10 most stressful jobs , seemingly, year after year.

Apparel 106
article thumbnail

What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. I grew up in West Monroe, Louisiana. Right after graduation, I moved back home to Monroe.

Ethics 80
article thumbnail

Behind the Headlines With Angie Mathews

Cision

From working as an in-house PR person or at a boutique agency as a junior account executive, to working at a major corporate firm, try different environments and look for agencies that focus on things that you are passionate about. My favorite social media platform is…Instagram, although Snapchat is gaining fast.

Fashion 120