Apparel Branding How To Technology 
Burrelles Fresh Ideas
FEBRUARY 6, 2024
The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. This dynamic intersection not only defines how we perceive sportswear but also charts the course for future developments in both industries.
Cision
JULY 26, 2017
Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Organic Reach (or, how well can I reach my current followers/fans?). On Facebook, the likelihood of a brand post reaching an intended audience is low. Technology and computing. Life stages.
PR Job Coach
JUNE 12, 2014
Our team helped build it to an internationally recognized brand in just a few years. From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church. I began my career at Sony PlayStation, when the company was not even a year old. Job Satisfaction'
5W PR
MARCH 12, 2020
Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going. Jules Miller founded the brand after battling severe Irritable Bowel Syndrome for five years. Two moms who had been shopping for kids clothing for years were feeling defeated by how difficult it really was.
ImPRessions - Crenshaw Communications
DECEMBER 4, 2018
Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. Take my agency; we focus on tech PR, with a particular focus in B2B technology. In technology PR work, there is no shortage of land mines. What’s your crisis PR background?
Cision
MAY 19, 2015
Many brands with successful apps focus on either fun or, as Jay Baer calls it, “ youtility.” Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. How to Succeed With Mobile Apps: Serve your audience. Measure everything, too.
Cision
AUGUST 2, 2016
The PR industry is constantly changing, with new technology, platforms and trends emerging every day. So how can your brand keep up? In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. How can they overcome them?
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