Prohibition

AUGUST 25, 2023

A well-executed digital marketing strategy can help retailers build brand awareness, attract new customers, and cultivate customer loyalty. One of the key benefits of digital marketing is its ability to reach a highly targeted audience. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

B2B PR Sense

JANUARY 5, 2018

Crisis management. Product launch. Content marketing. Handpicked Related Content. PR instead uses creativity and analytics to tell a story that resonates with your audience. It is true that crisis management is a crucial part of public relations. Social media strategy. Speaking engagements.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Analytics: PR practitioners use a variety of analytics tools to track the effectiveness of their campaigns. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 190

Marketing Content Marketing Data Social Media 190

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 29, 2015

It’s insightful for thinking through why content performed or underperformed. This is an analytical skill that is easily parlayed into one’s professional work. 12 Content Marketing Lessons Learned in 12 Years of Blogging via @toprank. To the best of my knowledge, it’s the first (and only) documentary on content marketing.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60