Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”.

Blogging 215

Blogging Company Engineering Airlines 215

Burrelles Fresh Ideas

JANUARY 16, 2024

SOURCE] Personally, it doesn’t matter if I’m dealing with a large national brand or a small local business; authenticity and trust often supersede price (and other factors) in my purchase decision. Authenticity is the currency that fosters loyalty, turning customers into brand advocates and supporters.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Contently - Strategy

AUGUST 28, 2019

Let’s say you have a locale in mind—maybe a faraway destination you’ve always wanted to see—but you don’t know where to begin researching hotels, car rentals, excursion packages, and restaurants. You want to discover this place like a local would, right? United Airlines’ Hemispheres.

Travel 82

Travel Content Marketing Examples Airlines 82

Communications Conversations

JANUARY 28, 2015

Former role: Senior director-content marketing, Fast Horse. My take: Big step up here for Curtis, who still works here in Minneapolis even though Olgivly PR doesn’t have a huge footprint locally. Current role: Vice President-Online Marketing, Karwoski & Courage. Bob Ingrassia. David Erickson. Heather Rist.

Social Media 60

Social Media Media Airlines Local 60

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”. About Jennifer Tolhurst.

Blogging 77

Blogging Company Engineering Airlines 77

MaccaPR

NOVEMBER 10, 2015

The social organism evolves through memes and grows when you allow users to be creative with your content. When navigating content strategies, his most pertinent recommendation was to ensure campaigns have multiple facets (e.g. social + content marketing).

Marketing 48

Marketing Social Media Video Mobile 48