Communications Conversations

JANUARY 28, 2015

Former role: Senior director-content marketing, Fast Horse. Former role: Senior manager-Communications, Cambria/Sun Country Airlines. Current role: Director-Social Media & Content, Deluxe. Former role: Senior director-Client Content, Bring Me the News. Bob Ingrassia. Heather Rist. James Anderson.

Social Media 60

Social Media Media Airlines Local 60

Sword and the Script

MARCH 8, 2016

PR is the Best Kept Secret in Effective Content Marketing. PR an Employee Market. . . —————————————————-. Also see these related posts: Switching PR Firms: The High Cost of a Steep Learning Curve. But the world has changed.

Survey 60

Survey Tourism Airlines Financial 60

Prohibition

DECEMBER 9, 2021

And don’t forget to pause any scheduled content to ensure you don’t look like you are ignoring the crisis. Create a long-term content marketing campaign – for effective reputation management. One of the lasting effects of pr crises is that it sticks around in your Google search results.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Sword and the Script

MAY 23, 2017

Repurpose Does Not Mean Regurgitate in Content Marketing. Larger companies have so much coverage – an airline for example – that it would take teams of people clipping newspapers in Maine to monitor. See these related posts: Media Relations: Proven Ways to Get More Out of It. Predictions, PR and Pressing Questions on SEO [UML].

SEO 64

SEO Tools Engineering Web 64

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. He specializes in SEO and Content Marketing activities.

Crisis 271

Crisis Brand Branding How To 271

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”.

Blogging 215

Blogging Company Engineering Airlines 215

Shift Communications

OCTOBER 4, 2017

United Airlines learned this the hard way; a PR disaster struck when video footage of a passenger being forcibly dragged off a flight created a media firestorm, which consequently damaged their brand reputation and impacted stock value. Andrew Dennis is a Senior Content Marketing Specialist at Siege Media.

Airlines 87

Airlines Financial Film Viral 87

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Thank you for making 2014 a great year - and here''s to an exciting 2015 filled with more lessons on hot PR and marketing topics!

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”. About Jennifer Tolhurst.

Blogging 77

Blogging Company Engineering Airlines 77

MaccaPR

NOVEMBER 10, 2015

The social organism evolves through memes and grows when you allow users to be creative with your content. When navigating content strategies, his most pertinent recommendation was to ensure campaigns have multiple facets (e.g. social + content marketing).

Marketing 48

Marketing Social Media Video Mobile 48

MaccaPR

MARCH 2, 2017

Content and Inbound Marketing Blogs. Content Marketing Institute – Joe Pulizzi, the Godfather of content marketing, generates a freakishly vast amount of podcasts, e-books, white papers and webinars on his discipline. 9 (More) Lessons From the World’s Best Content Marketing Brands ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Stuart Bruce

OCTOBER 30, 2014

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. But many companies jumping on the content marketing band wagon get it spectacularly wrong. In democracies governments answer to the people.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148