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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. Good PR and great customer service have never been more intertwined. A business can spend millions on brand reputation and community service. It can employ high-powered PR agencies.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Southwest Airlines. Ritz-Carlton. 2012, May 17).

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Like a lit fuse, her post burned through the tech community and exploded into public consciousness. United Airlines. As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses.

Airlines 180
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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. I took advantage of this while planning a family trip to the Bahamas last year.

Travel 40
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When is bad language not a four-letter word? On business jargon, clichés and exploitation

PR Matters

Alternatively, consider the behaviour – the actions, communications and customer service – of successful companies, such as Ben & Jerry’s , innocent drinks , Dove and Southwest Airlines. They do their work responsibly and are part of their communities. They respond to any issues or concerns.

Airlines 162
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Be All In Or Get All Out With Content Marketing

Beyond PR

Think of how this applies to your customer community and content strategy. Although it’s good to focus on content for your funnel, if 40% of your business is coming from current customers, why aren’t you creating 40% of content for those customers? It must involve marketing, sales and customer service teams.

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#19: Building a framework for reputation management

NewsWhip

It comes down to every customer service interaction. Is it isolated in one community or one space or one network? The Miracle on the Hudson, United airlines. Chris: We have to be aware of everything, quite frankly. It comes down to product launches. So I’ll give you one quick story. They took off as planned.