MaccaPR

JUNE 27, 2018

From Airbnb’s " We Accept " diversity drive to Patagonia’s " The President Stole Your Land " campaign against the Trump Administration’s order reducing the size of two national monuments, there’s no de nying t hat our political climate has galvanized marketers to speak up on the socio-political issues that engage consumers today.

Brand 70

Brand Branding Marketing Retail 70

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal.

Reputation 130

Reputation Viral Employee Customer Service 130

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

Mindful Marketing

JUNE 14, 2019

They are a beast to deal with and it can really wreck a small business. And there is nothing the business owner can really do to combat their practices. But, the digital age also has been a significant boon to consumers. ” “I’ve worked with some sellers on Amazon. Sears, Roebuck & Co.

Retail 55

Retail Consumer Software Web 55

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. You will enjoy this book if you’re an entrepreneur, small business-owner, or someone trapped in a day job and dreaming of a way out. Someone afraid of starting a business. Be a reverse-positioned brand. Think low-cost airlines in their infancy.

Writing 84

Writing Google Meeting Airlines 84