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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. Any pet peeves with PR people?

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Media Monitoring: How to Plan, Execute and Engage

Cision

For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Any generic industry term, such as “finance” or “agriculture,” will yield thousands of irrelevant results. A print mention is different from a broadcast mention, which is different from a social media mention, and so on.

How To 265
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Behind the Headlines With Lauren Kaufman

Cision

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today.

Travel 120
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Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune

MaccaPR

Because we are not going to write 10 stories a week about even the biggest companies in the state.". Ideally we’d like all our reporters to be able to write a story, take pictures and shoot video. Anthony and Dave Shaffer, who covers Xcel Energy and other energy news. You love a flood of press releases, right? "Um, That was a good one!