5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Influencer marketing can also be effective in reaching Gen Z consumers.

Consumer 88

Consumer Brand Branding Agriculture 88

Mindful Marketing

MAY 22, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Christmas Story fans remember Ralphie’s excitement in receiving a long-awaited Little Orphan Annie decoder ring, only to be disappointed by the unexpected product plug: “ Be sure to drink your Ovaltine.”

Advertising 115

Advertising Advertising Agriculture Ethics 115

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Buzzstream

MAY 2, 2024

Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. I’m searching for any profiles that include farming, agriculture, or agriculture and “reporter.” For example, I utilize Qwoted to find opportunities to pitch quotes from myself in the digital marketing space.

Digital PR 62

Digital PR Report How To Pitching 62

Mark My Words

MARCH 15, 2022

Russia last night banned exports of 200 types of goods including telecoms, medical items and timber plus motor, agricultural and electrical gear until the end of this year. Foreign companies should understand that returning to our market will be difficult.”. Further measures may stop foreign ships docking.

Energy 12

Energy Banking Agriculture Chemicals 12

PR Conversations

FEBRUARY 5, 2015

Innovation in any area—whether it is pure science, science communications, marketing, or public relations—does not simply spring out of the ether or get passed down to us on a stone tablet. Ethics experts in science or public relations have many interchangeable ideas and see the “public” through different lenses.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Innovation in any area—whether it is pure science, science communications, marketing, or public relations—does not simply spring out of the ether or get passed down to us on a stone tablet. Ethics experts in science or public relations have many interchangeable ideas and see the “public” through different lenses.

Communications 40

Communications Conference Government Policies 40