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My Internship Mantra: There is No Growth in Comfort

The Hoffman Agency

As I sit here writing this, I truly cannot believe how quickly the time has flown by during my three-month internship at The Hoffman Agency. I’m beyond grateful to have joined an agency that is fun, supportive and (so) welcoming. For anyone considering an internship in public relations, The Hoffman Agency truly sets you up for success.

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2016 – A Year in Traditional Media

Shift Communications

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. From the perspective of the consumer team in the Boston office the answer is a resounding, NO! Client: Blink.

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HWH Public Relations’ Spam E-Mail Tactics

Bad Pitch Blog

HWH Public Relations/New Media gets the distinction of being the first agency, in its entirety, to be out-ed by the Bad Pitch blog. It took five emails from one agency, despite my request to Michael Ingalls to only send me news relevant to my blog''s focus. Here’s an overview of the spam blasted at my Yahoo!

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Behind the Headlines With Sophie Raine

Cision

Firstly, we proved that we can deliver on large-scale events from our work with Live Nation, including the execution of Wireless 2015 and the Kopparberg Urban Forest 2014 and 2015. From our inception in 2009, we’ve consistently set out to be accountable in exactly the same way as ad agencies are – through our impact on hard business metrics.

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Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands? What is the impact of social media engagement on the business? The cliff notes to three recent social media studies follow below. 1) Benchmarks for Brands in Social Media. “And

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Your audience with the public

Stephen Waddington

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. So how do we transform our agency, communication or marketing team to engage with these new forms of media? This is data from We Are Social’s Digital 2019 Global Digital report.