Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

AUGUST 24, 2016

It was a perfect fit for me, combining my love of politics with writing, which I found to be one of my strongest skills. I contacted an agency and had a few productive conversations, but did not hear from them for months. I contacted an agency and had a few productive conversations, but did not hear from them for months.

Social Media 120

Social Media Reputation Crisis Media Training 120

Shift Communications

JULY 26, 2017

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. Also, some reporters may only be on the hook (sorry) to write one Shark Week story. So whom should G.W. Truthfully, ol’ G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

PRSay

FEBRUARY 28, 2023

When I get a pitch from someone in India who’s done a capital raise, that’s great but we’re not gonna write about that because it’s not here,” Jacobs said. When reporters need information on deadline, a sense of urgency from a public information department or PR agency helps maintain solid relationships with the media, he said.

Report 174

Report Local Media Pitching 174

Communications Conversations

APRIL 16, 2018

When I worked on the agency side. I’ve been writing these profiles for almost nine years now. I’ve probably profiled more than 100 PR and social media folks over those nine years. About 10 years ago now, I had a pretty good job with a local agency here in town. When I worked on the corporate side.

Groups 74

Groups Corporate Media Training Agency 74

Landis PR

SEPTEMBER 27, 2021

Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. Yup, as of October 1st, yours truly is retiring as President of LCI, where I’ve been since founding this San Francisco-based integrated marketing communications agency in 1990.

Agency 105

Agency Travel SEO Nonprofit 105