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What Your PR Agency Won’t Tell You (But Maybe Should)

ImPRessions - Crenshaw Communications

We preach it to our clients and put it in our company handbooks. So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad. The agency was busted when the foundation filed its tax forms. The agency was busted when the foundation filed its tax forms. We can influence, not control.

Agency 182
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Every company should have a crisis handbook

PR in High Definition

Mistakes are inevitable, and the effects can either be short-lived or they can have the potential to cause long-term damage to a brand’s reputation. One part of this is having a ‘handbook’ of sorts, with clear protocols and practices laid out. However, even more valuable is having a long-standing relationship already in place.

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#19: Building a framework for reputation management

NewsWhip

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. The niche influencer: The niche influencer is the web star most sought-after today by agencies and marketers. Social proof: Having your brand associated with a well-known authority can help augment your reputation instantly.

Marketing 239
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. Figure 1: How messages travel in networks regardless of traditional boundaries.

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How to Get On in New Communications: Be Nice

ZudePR

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. . An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach.