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Can Digital Content Really Be Effective and Ethical at the Same time?

PRSay

One manages digital content for a medium-sized company with an aggressive marketing approach. The other, a few years younger, is a skilled digital content creator/strategist with a fast-growing agency. Both former students are strongly committed to ethical practice. Both love their jobs. You can do it, too.

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How to be a PR Pro Without Losing Your Soul

ZudePR

I’m working more and more with graphic design agencies; helping clients sell more online. So here are 21 tips from the author, Adrian Shaughnessy, for any graphic designer (or PR). This is the book waiting to be written about the PR industry. And if you run a studio/office/agency always ask why, in every situation.

How To 65
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7 PR Blogs You Should Be Following

Critical Mention

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. PRNEWS Blog.

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PRSA LA State of the State of PR

The Proactive Report

Rob Six, Senior Vice President of Corporate Communications, Roll International. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. Implication for PR practitioners: We need to learn new skills that previously were not part of our training. Daniel Lemin, President, One Good Brand.