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Can Digital Content Really Be Effective and Ethical at the Same time?

PRSay

Driven by tough new rulings from the Federal Trade Commission, digital PR professionals more than ever need to commit themselves and their employers to ethical practice and behavior, especially when it comes to full disclosure and transparency in sponsored content and earned placement. You can do it, too.

Ethics 60
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How to be a PR Pro Without Losing Your Soul

ZudePR

Adrian, the designer: “Many designers adopt the language and mannerisms of their corporate clients: personally, I’ve never done this. ” Dave, the PR: You’d think for PR consultants this would be second nature. Here’s a link to Public Relations Ethics: How to Practice PR Without Losing Your Soul.

How To 65
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7 PR Blogs You Should Be Following

Critical Mention

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. PRNEWS Blog.

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PRSA LA State of the State of PR

The Proactive Report

Rob Six, Senior Vice President of Corporate Communications, Roll International. How is direct access and the reduced role of intermediaries – especially journalists – affecting the ethics of our business? . SF: Pew Research found that as the media resources dwindle more and more PR content is being published verbatim.