Agency Corporate Data-Driven PR Pitching 
Sword and the Script
DECEMBER 21, 2021
As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.
Shift Communications
NOVEMBER 13, 2017
Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. Thus, instead of – or in addition to – pitching influencers directly, what if we focused our time and attention on the publications they read? What do they talk about? Christopher S.
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Beyond PR
MARCH 30, 2018
that prefers pitches via e-mail with phone call followup afterward. Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input.
ImPRessions - Crenshaw Communications
JUNE 28, 2018
Media love poll-results story pitches, especially when accompanied by visuals like infographics. See our earlier post for more on how to make surveys work for PR. Quality data may already exist. A PR pro can find in-depth research online from many government and non-profit sources, all in the public domain.
Shift Communications
FEBRUARY 23, 2015
Far too many PR professionals blindly mass email their pitches without making any attempt at the “Relations” part of Public Relations. This is a pitch almost entirely devoid of value for my audience. If they’d spent any time on my site, they’d know I wasn’t a good candidate for this pitch. Comment on their stuff.
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