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8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Referring to other media interviews.

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Being Smart and Strategic When Navigating the Current News Cycle

PRSay

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. Within today’s new dynamic, communications professionals have to be more strategic than ever. Remember to keep your messaging useful, newsworthy and strategic.

Resources 214
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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

In the immediate aftermath of an accident or tragedy, communicators might be tempted to immediately provide an accounting or explanation of what has happened. Despite very public and memorable examples, communicators seem to learn this lesson the hard way. Learning from the past. According to the U.S.

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Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

These contacts can be a gold mine of information and access, particularly when it comes to cracking morning television or top-tier print publications. And when it comes to broadcast media, contributors often have greater flexibility to work in brand messages or feature products than actual network television employees.

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PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a willingness to prepare in advance. Beyond generating brand visibility, what do you want your PR coverage to communicate? But that’s just the beginning.

Media 199
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Revisiting Social Media: Power, Performance and Planning

PR in High Definition

When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Fast-forward to today and social media is not only dominating the world around us but playing an active role in the comms world too. I went online to Friends United which was a Swingers Club.

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PR Rock Stars: Solo PR Consultant Peg Roessler

Communications Conversations

When we’re each playing to our individual talents, together we’re best serving the greater communication needs of our community. You started an agency back in 1984 with Deb Garvey. I created Roessler Public Relations while Deb, who remains a good friend, is now owner of Deb Garvey Communications ( [link] ).

Local 94