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The Death of the Press Release.

Maxim Behar

Whether you are the end reader or reporting major news for tomorrow’s newspaper doesn’t matter. You may have noticed that with the advent of Web 1.0 and the rise of news sites on the World Wide Web, the “press release” got a bit of a makeover as a “news release.” There’s an earthquake?

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!” The alternative to that lightning-fast candor?

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Ahrefs: An SEO Tool PR Can Use to Outsmart the Competition [Product Review]

Sword and the Script

1) Web alerts and client mentions. The overall rating is ranking compares the backlink profile of one site, to an estimate of all the other sites on the web. Good PR agencies usually ask new clients for a list of top competitors. Ahrefs offers a similar feature, but it was vastly more thorough. It’s just not possible.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. Private companies pose more of a threat than governments ever could.