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Behind the Headlines With Ashley Simmons

Cision

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. The tools and technology will come after.

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An Honest Look at My APR Journey

PRSay

Right out of college, I was hired as a part-time writer for a local advertising agency. Anna Gonzalez, APR works at JP Marketing, a full-service advertising agency headquartered in Fresno, California, where she manages a team of three. To be honest, this entire experience sums up my career to this point.

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How to Choose a PR Strategy, Part 2 of 6: Traditional environment

Shift Communications

Another example of a traditional environment is the telecommunications industry. Brand-building strategies such as social media awareness campaigns, large-scale advertising, press tours, and national/top-tier publication outreach work best in a traditional environment. Vice President, Marketing Technology. Christopher S.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. As technology advances, we require up to the minute information quickly and efficiently. Outdoor and transmit media typically tend to be advertising material (but not always).

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