Shift Communications

OCTOBER 15, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Figure out where your audience is and don’t be afraid to remind them with targeted advertising. Have a great but technical white paper?

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Owned content.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. In summary, it’s much of what you’d expect a B2B company to have in their DNA.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

APRIL 2, 2015

Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Digital Advertising – Specifically starting with paid social media promotion. Data-Driven PR Marketing Public Relations Training marketing skills new pr skills pr skills public relations skills'

Marketing 60

Marketing Data-Driven PR Analytics Training 60