Advertising Data-Driven PR International White Paper 
Shift Communications
OCTOBER 15, 2015
That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Figure out where your audience is and don’t be afraid to remind them with targeted advertising. Have a great but technical white paper?
Shift Communications
AUGUST 25, 2017
From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Owned content.
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