Flack's Revenge

DECEMBER 7, 2020

[They] launched Certs in 1956, and used the word Retsyn in all its advertising for years. Going back even earlier, Coca Cola famously guarded its secret formula, as described in Wikipedia : The Coca-Cola Company ‘s formula for Coca-Cola syrup…, is a closely guarded trade secret. Please help if you know!!!

How To 194

How To Wikipedia Engineering Web 194

Rock the Status Quo

APRIL 23, 2015

Even Wikipedia incorrectly redirects a search for “brand advocate” to the “brand ambassador” page. I consider brand ambassadors a marketing tactic (advertising) and brand advocates a public relations tactic (awareness). Enough budget resources to make it work.

Brand 100

Brand Branding Community Wikipedia 100

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164