The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Every small business owner is concerned about the bottom line.

Small Business 213

Small Business Fashion Groups Local 213

Cision

JUNE 9, 2016

So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Remember, this isn’t advertising. DIY project, construction). My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story. Well I have news for you: it’s not.

Pitching 120

Pitching How To Brand Branding 120

Masters in Communications

APRIL 22, 2019

Is it advertising and promotion? No, marketing is not solely advertising or sales – common misconceptions. Every business utilizes it in one capacity or another. Are you renting heavy machinery to construction companies or industrial firms? Are you selling office products to small businesses?

Communications 40

Communications Marketing Advertising Advertising 40

Cision

APRIL 25, 2016

At Facebook’s recent F8 Developer Conference , Product Marketing Manager Kristen Jones gave a presentation detailing advertising best practices on Facebook (and Instagram, which uses the same resources). But what are the other things that Facebook sees as key to advertising success on the platform? The Facebook Ad Ecosystem.

Facebook 120

Facebook Advertising Advertising Measurement 120

PR Fuel

OCTOBER 16, 2018

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Consumers and members of the media like to know who they are doing business with. For small businesses, it’s always nice to know who started the company and why.

Web 40

Web Pitching Local Report 40