Ishmael's Corner

SEPTEMBER 30, 2014

Marketers talk about “paid media” (advertising they have to buy), “earned media” (from press coverage to word-of-mouth buzz) and a growing category called “owned media” (their websites, blogs and social media feeds). Uncategorized brand journalism business storytelling public relations The Financial Times on brand journalism'

Journalism 150

Journalism Brand Branding Publicity 150

Ishmael's Corner

MARCH 10, 2015

We have clients who fall under the category we affectionately call “deep tech.” Ever since Craigslist demolished the newspaper revenue from classified advertising, the publishing industry has been under siege. Uncategorized GigaOm PR on the media Stacey Higginbotham tech media' All operations have ceased.”.

Media 60

Media Construction Newspapers Technology 60

Ishmael's Corner

APRIL 14, 2015

Falling under the life-is-better-than-fiction category, the site essentially serves as a virtual companion for those eating ramen alone. . Will Advertising Disappear? So we’re switching toward what we call thought leadership, which is we sell sponsorship of conferences, with white papers, with online advertising as well.

Advertising 60

Advertising Advertising Storytelling Journalism 60