Cision

JULY 26, 2017

Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post. More Categories -> Facebook Categories.

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media.

Marketing 64

Marketing Pitching Corporate Tools 64

PR Fuel

OCTOBER 30, 2018

What the emails says and its design will set the tone for what the customer should expect from you and the company. Misery loves company, and little is more miserable than never getting any emails back, not even an angry “STOP SENDING ME EMAILS.” Have you ever received a newsletter from a company and wondered who they were writing to?

Communications 40

Communications Pitching Writing Social Media 40

Sword and the Script

SEPTEMBER 2, 2014

I started in Apple’s Marcom in a coordinator role doing brochures, tradeshows, direct mail, advertising, budgeting, and working with PR. It was hard, but I loved the power of words to change the way a product or company was viewed in its category, or even redefine its category. My first job was to name the company.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Many companies turned off their marketing in March when the pandemic hit our shores. How can companies build a strong purposeful culture when there are no more on-site water cooler conversations taking place?

Marketing 176

Marketing Employee Content Marketing Training 176

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Through new media, smaller organizations have more access to mass communication much cheaper than was previously afforded. Called Relation and printed by Carolus, it was a weekly summary of events.

Ethics 52

Ethics Communications Print Television 52