Advertising B2B Interviews Product Launch 
ImPRessions - Crenshaw Communications
JUNE 8, 2022
A key goal of public relations, especially B2B PR, is to position companies and executives as leaders in their industries and people with interesting and provocative ideas about it. In most cases PR teams will coordinate with their counterparts in marketing to prepare for and support product launches and other news. Absolutely.
ImPRessions - Crenshaw Communications
APRIL 21, 2016
Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. B2B doesn’t have to be dull!
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ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. The right advertising generates reach and frequency of message to inform specific audiences. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. They don’t have to be mutually exclusive, especially in B2B PR. . Explain what is required . Not everything is about coverage.
Sword and the Script
JANUARY 3, 2023
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. And in B2B marketing it already does.
Shift Communications
AUGUST 3, 2016
As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. Interviews: Number of interviews, types of interviews (phone, email, broadcast).
Sword and the Script
JUNE 13, 2023
If they ask for an interview, make it easy for them to arrange a time. >>> Looking for help with B2B tech marketing and PR? Takeaway: Credibility is an existential threat to journalism – and always has been. When you pitch a story, you need to be credible too. You can download it here. >>>
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