Mindful Marketing

OCTOBER 9, 2022

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. About a week ago, before a Consumer Behavior class, one of my students asked, “Dr. A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

Cision

SEPTEMBER 28, 2015

A Facebook marketer may know Mari Smith or George Takei, but be less familiar with a YouTube influencer like PewDiePie or the DudeAwesome crew, or a Vine influencer like Jerry Purpdrank. Stein hypothesizes about an NBA player whose 30 million impressions per month value his Twitter channel at $3.6 million dollars (using a CPM formula).

Marketing 120

Marketing Groups Journalism Social Media 120

Mindful Marketing

JANUARY 26, 2019

Using a powerful quote from actor-turned-sexual-harassment-activist Terry Crews, the ad also encourages every man not to stand idly by when they see such reprehensible actions but to intervene: “ Men need to hold other men accountable.” Quite honestly, I don’t get what all the fuss is about. But some is not enough.”

Video 67

Video Course YouTube Company 67

Cision

APRIL 6, 2015

The average podcast lasts about 30 minutes. Users listen to about 22 minutes per podcast. Chris Moritz of Lowe Campbell Ewald , recommends doing a “gap analysis” between the content that you have and the content that your audience needs. Want more tips about podcasts and other multimedia formats?

Engineering 120

Engineering Tools Examples YouTube 120

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Outdoor and transmit media typically tend to be advertising material (but not always).

Ethics 52

Ethics Communications Print Television 52