Shift Communications

JUNE 24, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. Let’s explore each of these.

Advertising 109

Advertising Advertising Strategy Publicity 109

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? Is that the kind of analysis that-. That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right?

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. PR professionals’ unique experience in managing news cycles, identifying brand-safe advertisers, and spotting risks for public or advertiser backlash will complement marketers’ perspective and experience here.

Trends 333

Trends Industry Data Government 333

Agility PR Solutions

FEBRUARY 27, 2020

Is there anything the PR industry can learn from the world of digital advertising? The post What can the PR industry learn from digital advertising? However, in a more integrated age, it might be time to rethink that. If […]. appeared first on Agility PR Solutions.

Advertising 109

Advertising Advertising Industry Marketing 109

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. It does so by accounting for the effects of controllable elements like advertising and pricing, as well as semi-controllable things like PR or sponsorships. A new approach.

Media 243

Media Analysis Measurement Advertising 243

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. It does so by accounting for the effects of controllable elements like advertising and pricing, as well as semi-controllable things like PR or sponsorships. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Agility PR Solutions

JULY 29, 2018

underway, sure to become increasingly big news as November nears—and even more sure to be a divisive, hyper-partisan, mud-slinging event, perhaps one of the worst ever, much of which could likely play out via social media messaging by the parties and candidates—new analysis of Facebook political advertising […].

Groups 60

Groups Advertising Advertising Facebook 60

Shift Communications

JULY 18, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Properly and completely deployed, these two products can measure the impact of digital advertising.

Advertising 60

Advertising Advertising Measurement Publicity 60

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. In fact, super short ads (0-6 seconds) are more effective for increasing purchase intent than longer ads (7-120 seconds), according to Unruly’s analysis.”. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?”

Advertising 85

Advertising Advertising B2C Retail 85

5W PR

SEPTEMBER 28, 2023

It involves selecting the best advertising and communication channels. Developing a media plan Create a comprehensive media plan that outlines the selected channels, the frequency of advertisements, and the timing of placements. It involves negotiating and purchasing advertising space or airtime on selected media platforms.

Media 78

Media Advertising Advertising Analysis 78

ImPRessions - Crenshaw Communications

MARCH 22, 2023

AI powers audience targeting and personalization As a personalizable technology, AI can help advertisers identify ultra-specific niches in order to get the right ads in front of the largest number of desirable people. Fraud costs advertisers billions of dollars each year.

Analytics 170

Analytics Advertising Advertising Data 170

Onclusive

MARCH 23, 2020

They used this type of analysis for their launch of Jell-O products decades ago. Leveraging MMM, they were able to investigate variables like advertising at different levels, in different parts of the country, or at different times of the year. One of the earliest adopters of this model was Kraft. Interested in implementing MMM?

Media 221

Media Measurement Analysis Television 221

Agility PR Solutions

APRIL 5, 2020

Simon Sinek is overquoted in our industry, yet I can’t help but voice displeasure in how many “What” and “How” pieces I’ve seen from advertising publications. The post When we advertise in a crisis, do we lose our soul or find it? I understand these insights are valuable to businesses […].

Advertising 85

Advertising Advertising Crisis Industry 85

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.

Advertising 62

Advertising Advertising Print Study 62

Onclusive

MARCH 23, 2020

They used this type of analysis for their launch of Jell-O products decades ago. Leveraging MMM, they were able to investigate variables like advertising at different levels, in different parts of the country, or at different times of the year. One of the earliest adopters of this model was Kraft. Interested in implementing MMM?

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

They used this type of analysis for their launch of Jell-O products decades ago. Leveraging MMM, they were able to investigate variables like advertising at different levels, in different parts of the country, or at different times of the year. One of the earliest adopters of this model was Kraft. Interested in implementing MMM?

Media 195

Media Measurement Analysis Television 195

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it.

Advertising 322

Advertising Advertising Privacy Television 322

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. In fact, super short ads (0-6 seconds) are more effective for increasing purchase intent than longer ads (7-120 seconds), according to Unruly’s analysis.”. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?”

Advertising 60

Advertising Advertising B2C Retail 60

Onclusive

JULY 25, 2017

An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives. ROAS measures gross revenue generated from each dollar spent on advertising.

Advertising 278

Advertising Advertising Measurement Analysis 278

ImPRessions - Crenshaw Communications

JULY 10, 2020

Each episode provides a rich analysis of recent news and discussions on popular topics. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Check out our list of top advertising and retail podcasts too!

Sports 332

Sports Radio Retail Interviews 332

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends.

B2B 77

B2B Trends Strategy Marketing 77

ImPRessions - Crenshaw Communications

JUNE 23, 2020

If it’s an opinion or analysis piece, the angle should offer a new perspective and insights. One of our best and most widely read executive bylines started with a reference to the executive’s young daughter and her reaction to a digital advertising video slogan.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. For example, I am looking for three takeaways from a current news event,” so “pitches need to be especially topical and add analysis to the news of the day.”.

Media Relations 195

Media Relations Trends Media Analysis 195

5W PR

NOVEMBER 2, 2023

These initiatives set limits on betting, require “know your customer” (KYC) procedures, mandate tax reporting, and place restrictions on advertising. For instance , in Germany, strict regulations prohibit gambling advertising on any medium between 6 p.m.

Trends 78

Trends Sports Advertising Advertising 78

Agility PR Solutions

MARCH 25, 2019

Marketers and advertisers have a problem, and it’s worse than they thought. As cord-cutting and advertising avoidance expands to […]. The post How TV’s decline is reducing consumer engagement with brands appeared first on Agility PR Solutions.

Consumer 133

Consumer Brand Branding Television 133

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Agility PR Solutions

JANUARY 7, 2020

New research from voice over talent firm Voices.com offers an in-depth analysis of the most important audio-related media and content trends that impacted brand marketers and creative agencies throughout 2019—and a look at the trends we can expect to make a big impact this year, which include training content, digital audio advertising, podcasts, voice-powered (..)

Trends 113

Trends Marketing Analysis Training 113

Onclusive

JULY 7, 2021

Example soundbites: “PR measurement,” “insights,” “media monitoring” Keyword tracking and optimization, a practice that’s usually thought of for search engine optimization (SEO), is central to most companies’ ongoing data analysis efforts. What people do online — search for, buy, etc. —

Brand 370

Brand Branding SEO Engineering 370

5W PR

JULY 5, 2023

Addressing data integrity issues during analysis is crucial. Real-time analysis of vast amounts of data enables companies to identify potential security threats and take proactive measures to prevent damage. The challenge lies in effectively integrating and analyzing these different data types.

Big Data 78

Big Data Analytics Data Analysis 78

PRSay

NOVEMBER 5, 2021

Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise. With more sunlight shining upon such content and their advertisers, this problem will only continue to grow. A burgeoning area of opportunity revolves around the role companies can play in protecting the “fourth estate.”

Communications 187

Communications Journalism Advertising Advertising 187

Ethical Voices

MAY 18, 2023

Some of these just had one word mentions so the researchers narrowed down their analysis to a smaller number of “problematic” ads across 16 media outlets. The most popular media outlets for this type of native advertising were Forbes, BBC, and CNN.

Ethics 81

Ethics Reddit Energy Advertising 81

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. PR research, analysis and evaluation are more accessible than ever! What is the new guide intended to do for communicators? . My mantra is “begin simply. Simply begin.”

Measurement 182

Measurement Communications Analysis Data 182

Agility PR Solutions

JUNE 12, 2019

A new study from The CMO Club and Reputation Institute identifies the increased need for a reputation management system that transcends traditional tracking systems, including Net Promoter Scores, product brand tracking and advertising recalls. In […].

Reputation 103

Reputation System Analysis Study 103

5W PR

JANUARY 15, 2024

This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities. Metrics such as reach, engagement, sentiment analysis, and other key performance indicators (KPIs) allow communicators to assess the impact of their efforts.

Communications 78

Communications Policies Product Launch Reputation 78

Stephen Waddington

MAY 10, 2022

It’s good that Parliament is focusing attention on the burgeoning sector, however its analysis focuses on areas of risk and fails to recognise the opportunities for the influencer market to create value. Influencer marketing is therefore offering a lucrative opportunity for brands and advertisers as well as influencers.

Marketing 78

Marketing Government Advertising Advertising 78

Onclusive

JUNE 16, 2023

This has led to a sense of “advertising fatigue” among some consumers, who may be more likely to tune out or avoid influencer content altogether. Social listening can help you find these niche influencers based on specific searches and account analysis.

How To 195

How To Consumer Social Media Community 195

Wadds Inc.

JANUARY 26, 2023

There are fewer media outlets as a result of advertising revenue shifting to digital media. The response rate to media pitches is less than three percent according to the latest Propel Media Barometer analysis of 500,000 pitches. Editorial teams run hot and lean. Editorial teams run hot and lean.

Pitching 124

Pitching Media Print Social Media 124