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The Role of Marketing in a Crisis? Be More Human.

PR 20/20

The impact of COVID-19 is still uneven in communities across the country and around the world. But people everywhere are gripped with uncertainty and flooded with information as we all try to navigate the most widespread global pandemic in the age of the internet. Brands can only be as genuine as the people behind them.

Crisis 92
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How to Build A Media List (Without Paying For One)

Buzzstream

Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. Media lists can get outdated in just a few months, sometimes weeks! Why Build Your Own Media List?

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What societal issues does every company have an ethical duty to support? – Niel Golightly

Ethical Voices

From there, I left the Navy and went into the corporate world and found my way into corporate communications starting at Ford Motor Company where I spent some time not only in communications but also in sustainability. Then moved on to Royal Dutch Shell in London, where I did communications and sustainability.

Ethics 61