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Are Your Marketing Campaigns the Walking Dead? How To Inject Life Back Into Them

Cision

C-Suite executives and team members alike can benefit from a communications dashboard or regular reports that demonstrate the impact of PR efforts and marketing campaigns.” But we’ll get to that in Step 3. You’ve been chugging right along with your marketing campaigns, and for a while, they were working.

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Your Earned Media Measurement Strategy Checklist

Cision

This might include staff from both marketing and PR functions, as well as executives or any other shareholders who need to be apprised of results. Insider Tip: Initially during brainstorming, you may come up with a long list of what matters. Insider Tip: Even if your primary focus is on the U.S., What Matters to Our Brand?

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How to Use Google Search Console to Fuel Powerful Content Ideas

PR 20/20

Pro tip : If your website is new to Google Search Console, it could take up to a few days for your pages to first appear. Pro tip : If your website is new to Google Search Console, it could take up to a few days for your pages to first appear. tool that can help you generate new ideas for your website. How are their pages structured?

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Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

ReputationDefender’s new offering, ReputationGrower, offers a strategic and proactive way to help professionals—from solopreneurs to C-suite executives and everyone in between—ensure that their online reputation : Properly represents them; and Is strong enough to sustain negative online attention in the event of an online attack.

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How to Build a Marketing Tracking and Reporting Process

PR 20/20

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. And, out of the box, your tracking technologies will try to capture all the data it’s designed to record. In other words, we are creatives, strategists, communicators, and storytellers.

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Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

PR 20/20

Disclaimer: this is not your average end-of-year tips and tools blog post. You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in. You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in.

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20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

3) Brevity is back in style. “My 3) Brevity is back in style. And your buying and service processes need to reflect that by being designed to minimize friction. I genuinely enjoy the process of making predictions – and I find it intellectually stimulating to read those offered by other smart people. Susan Kostal | Stet.

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