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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

My sense is that the PR profession, which needs to uphold high standards for brandscommunications tactics, will take a cautious approach to AI. Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures.

Survey 87
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Instagram Is the Rihanna of Social Networks

Cision

Here’s a communications quandry: who is the better messenger? Everyone pretty much knows the rest: Instagram was purchased by Facebook for $1 billion dollars, its growth has surpassed Twitter, it now boasts a per-post brand engagement rate of 4.21 Or , how are brands finding success on Instagram? 07 percent). Categories.

Instagram 120
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2024’s Top 5 PR Trends: What to Watch

Newsfile

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 105
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Will Generative AI Replace Marketers and Content Creators?

Landis PR

billion by the year 2028 —a more than sevenfold jump from just $15.8 Like a match to a flame, human writers breathe life into brand voices. The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility.