How To Connect Your Content Strategy to the Buyer's Journey
PR 20/20
JANUARY 17, 2023
In the words of Ann Handley ( @marketingprofs ), make sure you can "think like your customer" before you start writing or planning. In the words of Kapost : "Through technology, marketers can engage buyers and measure their progress despite the new dynamics preventing sales from interacting with them until much later in the process.".
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