How To Connect Your Content Strategy to the Buyer's Journey
PR 20/20
JANUARY 17, 2023
Next, evaluate which personas tend to spend more or demonstrate stronger loyalty to your brand. In the words of Ann Handley ( @marketingprofs ), make sure you can "think like your customer" before you start writing or planning. billion by 2027. These touch points (web pages) should provide the most substantial content pieces.
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