How To Connect Your Content Strategy to the Buyer's Journey
PR 20/20
JANUARY 17, 2023
And, thanks to digital, the modern consumer is in complete control of the buyer journey. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. In the words of Ann Handley ( @marketingprofs ), make sure you can "think like your customer" before you start writing or planning.
52 
Let's personalize your content