How To Connect Your Content Strategy to the Buyer's Journey
PR 20/20
JANUARY 17, 2023
In the words of Ann Handley ( @marketingprofs ), make sure you can "think like your customer" before you start writing or planning. Create Purposeful Content For Each Stage. The best content will answer common customer questions and will, ultimately, inspire them to move closer to a purchase. billion by 2027.
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