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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession


What will the PR profession look like between now and the year 2026? Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 86
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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026.

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Transparency and Trust: The Role of ESG Reporting


This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative. The US is not far behind, with mandatory green disclosures by 2026. This shouldn’t come as a surprise.

Report 109