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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence. Organizations that have international audiences were more likely to select media placements and freelancers as their top budgetary expenditures.

Survey 86
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Transparency and Trust: The Role of ESG Reporting

Presspage

The US is not far behind, with mandatory green disclosures by 2026. However, the International Sustainability Standards Board (ISSB) aims to cut through the noise by establishing a unified global reporting framework. The G7 is backing climate disclosures , and Asia is joining the regulatory shift. This shouldn’t come as a surprise.

Report 109
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#FuturePRoof podcast: strawberry picking

Stephen Waddington

In each case public relations is represented at the highest level internally. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. I published a summary of the report on my blog. Big win for public relations at Cannes Festival of Creativity.

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Your profession needs you

Stephen Waddington

Global internet usage continues to grow at a steady 10% per year according to the International Telecommunications Union (ITU), reaching 46% of the global population. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. Thanks for stopping by. Please sign-up here.